BEST PRACTICE: Top 3 charity partnerships with business

We’ve recently been working with a mental health charity to explore ways of engaging with business in a more fulfilling way. As part of our research we’ve brought together some great examples that we wanted to celebrate more widely. What’s great about them? They benefit the business, not just the charity, which means they are… Continue reading BEST PRACTICE: Top 3 charity partnerships with business

BEST PRACTICE: Why the V&A’s Savage Beauty was the arts sponsorship of the year

The Sponsorship Awards are the Oscar’s of the UK’s sponsorship industry. I am honoured to have been a judge for a few years now and often lament the quality of the cultural sponsorship category, with applications for this competition for commercial marketing couched in terms of ‘business giving’ with hospitality the sole activation. Not this… Continue reading BEST PRACTICE: Why the V&A’s Savage Beauty was the arts sponsorship of the year

Welcome to Albright Thinking

We want to use this space to share our ideas, experiences and best practice about partnerships of all types – sponsorships, charity partnerships, corporate and brand programmes – anything where two organisations are working together to try and do something exceptional. We are a team of experienced, can-do experts from a range of sectors. We… Continue reading Welcome to Albright Thinking