Rachel Clarke reminds us that there is always another point of view. Of course it’s true that today’s Facebook feed – fake news or otherwise – amplifies our personal viewpoints. We only talk to People Like Us. And now we are reaping the result of a giant failure in communication. Working across different sectors I am… Continue reading Bursting the bubble
Thomas Enright, CSR Lead at Affinity Water and Albright Special associate, shares his formula for building effective partnerships A mentor I once worked with summed up his advice for making change happen as “make a friend, tell them a story, show them the money”. As I started to become involved in building effective client-contractor… Continue reading First, make a friend ….
We’ve recently been working with a mental health charity to explore ways of engaging with business in a more fulfilling way. As part of our research we’ve brought together some great examples that we wanted to celebrate more widely. What’s great about them? They benefit the business, not just the charity, which means they are… Continue reading BEST PRACTICE: Top 3 charity partnerships with business
I was running a workshop of Friday and we played a game to see the impact of putting brand logos next to each other. How did that change our perceptions of both ‘sponsor’ and ‘sponsee’? Its a simple test but surprisingly powerful – after all, we are the company we keep; an old Egyptian adage… Continue reading Is your sponsor toxic?
If you are considering working with a different sector it pays to understand their current concerns. If you can help meet your partners’ needs, then they might be able to help meet yours. Rachel Clarke, Director at Albright Special asks – what are the top three issues facing the higher-education sector? The higher-education sector is,… Continue reading What’s hot in Higher Education?
There was a plethora of Charity of the Year (COTY) announcement throughout January as companies shared details of their new long term employee fundraising partners. The well-known model combines fundraising, volunteering, campaigning for the charity and engaged employees and improved reputation for the business. It involves marathons, cake sales, mountain climbs and quiz nights. It’s… Continue reading Bring on the turtles! What does it take to be a Charity of the Year
BNP Paribas’ Sarah Alspach shares her wish list for corporates engaging with charities. In our increasingly connected world there are few who doubt the value and importance of partnership. Where these are forged between organisations with common incentives and shared values, navigating a path to mutual success still takes plenty of work, but when it… Continue reading Acceptance, appreciation, and acts of kindness