Bursting the bubble

  Rachel Clarke reminds us that there is always another point of view.   Of course it’s true that today’s Facebook feed – fake news or otherwise – amplifies our personal viewpoints. We only talk to People Like Us. And now we are reaping the result of a giant failure in communication. Working across different sectors I am… Continue reading Bursting the bubble

BEST PRACTICE: Why the V&A’s Savage Beauty was the arts sponsorship of the year

The Sponsorship Awards are the Oscar’s of the UK’s sponsorship industry. I am honoured to have been a judge for a few years now and often lament the quality of the cultural sponsorship category, with applications for this competition for commercial marketing couched in terms of ‘business giving’ with hospitality the sole activation. Not this… Continue reading BEST PRACTICE: Why the V&A’s Savage Beauty was the arts sponsorship of the year