Rachel Clarke reminds us that there is always another point of view. Of course it’s true that today’s Facebook feed – fake news or otherwise – amplifies our personal viewpoints. We only talk to People Like Us. And now we are reaping the result of a giant failure in communication. Working across different sectors I am… Continue reading Bursting the bubble
I was running a workshop of Friday and we played a game to see the impact of putting brand logos next to each other. How did that change our perceptions of both ‘sponsor’ and ‘sponsee’? Its a simple test but surprisingly powerful – after all, we are the company we keep; an old Egyptian adage… Continue reading Is your sponsor toxic?