We’ve recently been working with a mental health charity to explore ways of engaging with business in a more fulfilling way. As part of our research we’ve brought together some great examples that we wanted to celebrate more widely. What’s great about them? They benefit the business, not just the charity, which means they are… Continue reading BEST PRACTICE: Top 3 charity partnerships with business
If you are considering working with a different sector it pays to understand their current concerns. If you can help meet your partners’ needs, then they might be able to help meet yours. Rachel Clarke, Director at Albright Special asks – what are the top three issues facing the higher-education sector? The higher-education sector is,… Continue reading What’s hot in Higher Education?
The Sponsorship Awards are the Oscar’s of the UK’s sponsorship industry. I am honoured to have been a judge for a few years now and often lament the quality of the cultural sponsorship category, with applications for this competition for commercial marketing couched in terms of ‘business giving’ with hospitality the sole activation. Not this… Continue reading BEST PRACTICE: Why the V&A’s Savage Beauty was the arts sponsorship of the year