First, make a friend ….

Thomas Enright, CSR Lead at Affinity Water and Albright Special associate, shares his formula for building effective partnerships   A mentor I once worked with summed up his advice for making change happen as “make a friend, tell them a story, show them the money”. As I started to become involved in building effective client-contractor… Continue reading First, make a friend ….

BEST PRACTICE: Top 3 charity partnerships with business

We’ve recently been working with a mental health charity to explore ways of engaging with business in a more fulfilling way. As part of our research we’ve brought together some great examples that we wanted to celebrate more widely. What’s great about them? They benefit the business, not just the charity, which means they are… Continue reading BEST PRACTICE: Top 3 charity partnerships with business

Is your sponsor toxic?

I was running a workshop of Friday and we played a game to see the impact of putting brand logos next to each other. How did that change our perceptions of both ‘sponsor’ and ‘sponsee’? Its a simple test but surprisingly powerful – after all, we are the company we keep; an old Egyptian adage… Continue reading Is your sponsor toxic?

Bring on the turtles! What does it take to be a Charity of the Year

There was a plethora of Charity of the Year (COTY) announcement throughout January as companies shared details of their new long term employee fundraising partners. The well-known model combines fundraising, volunteering, campaigning for the charity and engaged employees and improved reputation for the business. It involves marathons, cake sales, mountain climbs and quiz nights. It’s… Continue reading Bring on the turtles! What does it take to be a Charity of the Year

Acceptance, appreciation, and acts of kindness

BNP Paribas’ Sarah Alspach shares her wish list for corporates engaging with charities. In our increasingly connected world there are few who doubt the value and importance of partnership. Where these are forged between organisations with common incentives and shared values, navigating a path to mutual success still takes plenty of work, but when it… Continue reading Acceptance, appreciation, and acts of kindness

BEST PRACTICE: Man on the Moon John Lewis and Age UK

The battle of Christmas ads is drawing to a close, continuing to leave us all reaching for the box of tissues again and again. Last year’s winner, John Lewis, upped the social-ante this year, by swapping the cute WWF’s adelie penguins for the white-haired old moon man and Age UK. The cause-related campaign had a… Continue reading BEST PRACTICE: Man on the Moon John Lewis and Age UK

Welcome to Albright Thinking

We want to use this space to share our ideas, experiences and best practice about partnerships of all types – sponsorships, charity partnerships, corporate and brand programmes – anything where two organisations are working together to try and do something exceptional. We are a team of experienced, can-do experts from a range of sectors. We… Continue reading Welcome to Albright Thinking