Thomas Enright, CSR Lead at Affinity Water and Albright Special associate, shares his formula for building effective partnerships A mentor I once worked with summed up his advice for making change happen as “make a friend, tell them a story, show them the money”. As I started to become involved in building effective client-contractor… Continue reading First, make a friend ….
We’ve recently been working with a mental health charity to explore ways of engaging with business in a more fulfilling way. As part of our research we’ve brought together some great examples that we wanted to celebrate more widely. What’s great about them? They benefit the business, not just the charity, which means they are… Continue reading BEST PRACTICE: Top 3 charity partnerships with business
I was running a workshop of Friday and we played a game to see the impact of putting brand logos next to each other. How did that change our perceptions of both ‘sponsor’ and ‘sponsee’? Its a simple test but surprisingly powerful – after all, we are the company we keep; an old Egyptian adage… Continue reading Is your sponsor toxic?
The battle of Christmas ads is drawing to a close, continuing to leave us all reaching for the box of tissues again and again. Last year’s winner, John Lewis, upped the social-ante this year, by swapping the cute WWF’s adelie penguins for the white-haired old moon man and Age UK. The cause-related campaign had a… Continue reading BEST PRACTICE: Man on the Moon John Lewis and Age UK