We’ve recently been working with a mental health charity to explore ways of engaging with business in a more fulfilling way. As part of our research we’ve brought together some great examples that we wanted to celebrate more widely. What’s great about them? They benefit the business, not just the charity, which means they are… Continue reading BEST PRACTICE: Top 3 charity partnerships with business
I was running a workshop of Friday and we played a game to see the impact of putting brand logos next to each other. How did that change our perceptions of both ‘sponsor’ and ‘sponsee’? Its a simple test but surprisingly powerful – after all, we are the company we keep; an old Egyptian adage… Continue reading Is your sponsor toxic?
The Sponsorship Awards are the Oscar’s of the UK’s sponsorship industry. I am honoured to have been a judge for a few years now and often lament the quality of the cultural sponsorship category, with applications for this competition for commercial marketing couched in terms of ‘business giving’ with hospitality the sole activation. Not this… Continue reading BEST PRACTICE: Why the V&A’s Savage Beauty was the arts sponsorship of the year
BNP Paribas’ Sarah Alspach shares her wish list for corporates engaging with charities. In our increasingly connected world there are few who doubt the value and importance of partnership. Where these are forged between organisations with common incentives and shared values, navigating a path to mutual success still takes plenty of work, but when it… Continue reading Acceptance, appreciation, and acts of kindness
The Albright Special is a knot (properly a bend) used in angling to bind two different types of line together smoothly. The lighter line carries the fly to snare the unwary fish, the stronger line can bring him to the bank. As an agency specialising in cross-sector partnerships we chose the name to epitomise the… Continue reading What’s an Albright Special?