There was a plethora of Charity of the Year (COTY) announcement throughout January as companies shared details of their new long term employee fundraising partners. The well-known model combines fundraising, volunteering, campaigning for the charity and engaged employees and improved reputation for the business. It involves marathons, cake sales, mountain climbs and quiz nights. It’s… Continue reading Bring on the turtles! What does it take to be a Charity of the Year
BNP Paribas’ Sarah Alspach shares her wish list for corporates engaging with charities. In our increasingly connected world there are few who doubt the value and importance of partnership. Where these are forged between organisations with common incentives and shared values, navigating a path to mutual success still takes plenty of work, but when it… Continue reading Acceptance, appreciation, and acts of kindness
… but a pessimist to ensure it works BBC Worldwide’s David Moody is an expert in media company partnerships, delivering value for the commercial arm of the corporation. Here he shares his top four essentials for building relationships that deliver. A big, exciting idea The best partnerships are built around a big and shared… Continue reading Be an optimist to create a partnership …
The battle of Christmas ads is drawing to a close, continuing to leave us all reaching for the box of tissues again and again. Last year’s winner, John Lewis, upped the social-ante this year, by swapping the cute WWF’s adelie penguins for the white-haired old moon man and Age UK. The cause-related campaign had a… Continue reading BEST PRACTICE: Man on the Moon John Lewis and Age UK
The Albright Special is a knot (properly a bend) used in angling to bind two different types of line together smoothly. The lighter line carries the fly to snare the unwary fish, the stronger line can bring him to the bank. As an agency specialising in cross-sector partnerships we chose the name to epitomise the… Continue reading What’s an Albright Special?
We want to use this space to share our ideas, experiences and best practice about partnerships of all types – sponsorships, charity partnerships, corporate and brand programmes – anything where two organisations are working together to try and do something exceptional. We are a team of experienced, can-do experts from a range of sectors. We… Continue reading Welcome to Albright Thinking