Bursting the bubble

  Rachel Clarke reminds us that there is always another point of view.   Of course it’s true that today’s Facebook feed – fake news or otherwise – amplifies our personal viewpoints. We only talk to People Like Us. And now we are reaping the result of a giant failure in communication. Working across different sectors I am… Continue reading Bursting the bubble

BEST PRACTICE: Top 3 charity partnerships with business

We’ve recently been working with a mental health charity to explore ways of engaging with business in a more fulfilling way. As part of our research we’ve brought together some great examples that we wanted to celebrate more widely. What’s great about them? They benefit the business, not just the charity, which means they are… Continue reading BEST PRACTICE: Top 3 charity partnerships with business

Acceptance, appreciation, and acts of kindness

BNP Paribas’ Sarah Alspach shares her wish list for corporates engaging with charities. In our increasingly connected world there are few who doubt the value and importance of partnership. Where these are forged between organisations with common incentives and shared values, navigating a path to mutual success still takes plenty of work, but when it… Continue reading Acceptance, appreciation, and acts of kindness

Be an optimist to create a partnership …

… but a pessimist to ensure it works    BBC Worldwide’s David Moody is an expert in media company partnerships, delivering value for the commercial arm of the corporation. Here he shares his top four essentials for building relationships that deliver. A big, exciting idea The best partnerships are built around a big and shared… Continue reading Be an optimist to create a partnership …

BEST PRACTICE: Man on the Moon John Lewis and Age UK

The battle of Christmas ads is drawing to a close, continuing to leave us all reaching for the box of tissues again and again. Last year’s winner, John Lewis, upped the social-ante this year, by swapping the cute WWF’s adelie penguins for the white-haired old moon man and Age UK. The cause-related campaign had a… Continue reading BEST PRACTICE: Man on the Moon John Lewis and Age UK