Brands get in touch with their feminine side

Albright Special consultant Katie Cross celebrates gender diversity in sponsorship.   Last week I attended the second Women in Sponsorship networking event, where we debated the question ‘Sponsorship & Diversity – who cares?’ with really interesting insight from the panel. (www.thinksponsorship.com) It was great to see such passion and knowledge in the room.   It’s… Continue reading Brands get in touch with their feminine side

Is your sponsor toxic?

I was running a workshop of Friday and we played a game to see the impact of putting brand logos next to each other. How did that change our perceptions of both ‘sponsor’ and ‘sponsee’? Its a simple test but surprisingly powerful – after all, we are the company we keep; an old Egyptian adage… Continue reading Is your sponsor toxic?

BEST PRACTICE: Why the V&A’s Savage Beauty was the arts sponsorship of the year

The Sponsorship Awards are the Oscar’s of the UK’s sponsorship industry. I am honoured to have been a judge for a few years now and often lament the quality of the cultural sponsorship category, with applications for this competition for commercial marketing couched in terms of ‘business giving’ with hospitality the sole activation. Not this… Continue reading BEST PRACTICE: Why the V&A’s Savage Beauty was the arts sponsorship of the year