The battle of Christmas ads is drawing to a close, continuing to leave us all reaching for the box of tissues again and again. Last year’s winner, John Lewis, upped the social-ante this year, by swapping the cute WWF’s adelie penguins for the white-haired old moon man and Age UK. The cause-related campaign had a… Continue reading BEST PRACTICE: Man on the Moon John Lewis and Age UK
The Albright Special is a knot (properly a bend) used in angling to bind two different types of line together smoothly. The lighter line carries the fly to snare the unwary fish, the stronger line can bring him to the bank. As an agency specialising in cross-sector partnerships we chose the name to epitomise the… Continue reading What’s an Albright Special?
We want to use this space to share our ideas, experiences and best practice about partnerships of all types – sponsorships, charity partnerships, corporate and brand programmes – anything where two organisations are working together to try and do something exceptional. We are a team of experienced, can-do experts from a range of sectors. We… Continue reading Welcome to Albright Thinking